Purchasing using loyalty points is increasingly favored by consumers around the world, including Vietnam, for its attractive perks and convenient point accumulating system.

Vietnamese consumers are no stranger to loyalty point: for the past few years, stores and shopping centers use loyalty point system heavily to reward consumers and stimulate consumption. The accumulated loyalty points can be converted into discounted items, gifts, vouchers, etc.

In June 2021, catching up with the trend and recognizing many unmined potentials in the loyalty point technology market, Society Pass – owner of Hottab brand (management platform for restaurant and hospitality industry) and SoPa (online food delivery service) – shakes hands with PayTech JSC, along with its loyalty application EPoint and MyPoint, introducing many special offers in the market for consumers.

This strategic partnership will not only help Society Pass and PayTech grow further and bigger, but it is also expected to bring many practical values for Vietnamese consumers.

PayTech’s Epoint and MyPoint loyalty applications are developed in collaboration with two top Vietnamese utility companies – EVN (Vietnam Electricity Company) and Mobifone (Vietnam Mobile Telecom Services LLC), providing hundreds of attractive offers, vouchers, and gifts as incentives for consumers to use the apps. MyPoint and EPoint can accumulate and exchange points quickly using a single common point, multi-channel secure payment, usable at every business on the platform through a single mobile application.

With such an advantage in mind, PayTech continues to “join hands” with Society Pass, allowing consumers to accumulate points and cash them into vouchers for online food orders or services at restaurants, hotels, and cruises nationwide within the Society Pass platform. Continually, every bill or order will be converted into points for next bill deduction or voucher exchange on applications.

SoPa and PayTech cooperation promises attractive offers for consumers

Mr. Raynauld Liang – COO of Society Pass stated:

Society Pass is very excited to cooperate with PayTech and believes that PayTech will help Society Pass increase market share in Vietnam and assist Society Pass in reaching out to the public in order for the public to familiarize itself with our brands. This partnership is beneficial for both of us through technology and skill transfer, knowledge and expertise sharing to build a huge and efficient network of loyalty programs dedicated for restaurant, hospitality, and tourism industries in Vietnam

raynauld liang, society pass coo

Sharing the same positive sentiment, Mr. Ngô Minh Thắng – CEO of PayTech JSC said:

This partnership is a premise that will open up many opportunities for the comprehensive development of both sides. This will also mark the beginning of a new phase of cooperation between companies that focus on loyalty/reward application development & deployment. In the near future, the loyalty application service and market will expand and grow faster, especially when the need for online shopping and cashless payment is getting more and more popular nowadays.

ngo minh thang, paytech ceo

Experts in the field expect that the partnership between Society Pass and PayTech will bring positive impact to the development of customer service industry, setting a higher standard for customer care and shopping experience.


Society Pass: Society Pass is a customer loyalty and analytics platform with millions of users’ transaction activities everyday. Society Pass provides business partners with SoPa.asia – an online commerce platform for users, alongside with #HOTTAB Biz – a convenient order management app for business partners on SoPa.asia, and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user’s profile analytics, and convenient financial support packages for small and medium-sized enterprises. All tools offered above will allow businesses to attract and retain customers through personalized interaction based on analytics with a high profit margin.  

PayTech: PayTech specializes in digital payment, finance, payment intermediary service such as E-wallet, Collection/Payment Support, Payment Gateway (License No. 32/GP-NHNN issued on January 30th 2019 on the provision of payment intermediary services). With the aim to become one of the top corporations in the online transaction area promoting cashless payment routine for the Vietnamese, PayTech released E-wallet VITAPAY based on a strong application platform and resources. By cooperating strategically with banks and IT companies, PayTech works as a bridge connecting Vietnamese consumers with efficient finance and payment services.  

Find out more at: social@thesocietypass.com and www.thesocietypass.com

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