SoPa hosted the new edition of Huddle on Product Design to focus and propagate the importance of the very core of Product Development – User Centric Design.
For those who couldn’t make it, we have put down some of our learning from the sessions conducted at the event. Here is what our speakers had to share:
Quan walked us through the importance of responsible design in today’s world. Over the last decade, design as a whole has stepped way beyond the realm of just being utilized to craft interfaces. With this development, there’s a bigger onus.
In this age of social media, where every single product is scrutinized to the very core, one should keep the following questions in mind while designing products –
We need to understand the larger influence of design on societies and cultures and be as mindful of seeing our designs from their perspectives.
Shashi & Yuki took us over the methods of comprehending users, that ensure responsible product development. Before deciding on the right stage for user research application and solving for methods to be applied, a few questions one should always keep in mind are the ‘what’, ‘who’ and the ‘how’.
If research sessions are conducted in a structured way, one can get close to understanding user requirements and journeys in the best possible manner.
Here are some things to consider during your research sessions:
Cham kickstarted the session by speaking about the users SoPa #HOTTAB serves on a daily basis – Delivery Partners, Merchants, and Customers. It’s very clear to us that if the first two elements aren’t happy, the latter will never be able to stick to our product. Thus, it becomes even more important to ensure a user-friendly product is also built for internal products and its users.
By deep-diving into elements in our delivery partner app, she went on to elaborate upon aspects that may help while designing –
The Huddle was a great success as these series of tech events keep getting better. We interacted with guests who weren’t entirely related to this field but were incredibly eager to learn and understand how design can influence user behavior. In addition to this, we also saw a great number of entrepreneurs, who were willing to learn techniques in relation to user research, that could be applied to their own product, with the sole aim of building a loyal user base.
It’s interesting to see how, by utilizing simpler techniques and ideas in user research and design, we can formulate better and more user-friendly products.
For any queries or suggestions, do reach out to us at [email protected]